6th December 2011
Apple's Secret Plan to Steal Your Doctor's Heart
“It was Aug. 25, 2010, the last day of a long heatwave in Chicago. Luo — a second-year resident at the hospital’s internal medicine department — had been assigned the tricky task of figuring out whether a pilot program that put iPads in the hands of the hospital’s residents was working out. So she sent a note to the CEO of Apple.
Jobs didn’t get back to her, but at 5:21 a.m. the next day, she had an answer. Luo didn’t even read the e-mail at first, assuming it was some sort of automatic response. But when she did, she was amazed. The note was from an Apple employee named Afshad Mistri, who offered to swing by the hospital later that afternoon — he just happened to be in Chicago that day. “Your e-mail was forwarded to me for follow up from Steve,” wrote Mistri, Apple’s medical market manager, the company’s go-to guy for the medical industry.
