Crowd Contouring on the Casino Floor
“The knowledge-gathering repertoire of the modern casino has shifted from telephone surveys, focus groups, and rudimentary datasets to complex feats of reconnaissance and analysis enabled by player tracking systems, data visualization tools, and behavioral intelligence software suites. Many surveillance techniques first applied in casinos were only later adapted to other domains—airports, financial trading floors, shopping malls, banks, and government agencies. “Knowledge is power and perhaps nowhere is this more evident than in the gaming industry,” observed a trade journalist in 1999, before Internet corporations like Google, Amazon, and Facebook had become famous for their innovations in consumer monitoring and marketing.
