On The History Of Neon

Neon is an ostentatious element, which is what made it ideal for advertising. At the beginning of the 20th century, few other entities emitted such a charismatic glow. It recalled the molten metal of a forge, the sparks of gunpowder, and the phosphorescence of radium — but unlike these more dangerous illuminations, it was safely contained within a glass tube whose sole purpose was to capture one’s attention, to the exclusion of all else.

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