14th April 2009
How Obama Is Using The Science of Change
“The problem, as anyone with a sweet tooth, an alcoholic relative or a maxed-out Visa card knows, is that old habits die hard. Temptation is strong. We are weak. We’ve got plenty of gurus, talk-show hosts and celebrity spokespeople badgering us to save energy, lose weight and live within our means, but we’re still addicted to oil, junk food and debt. It’s fair to ask whether we’re even capable of changing.
But the latest science suggests that yes, we can.
