The Feature

Scott Brown on Facebook Friendonomics

Think of it as the Long Tail of Friendship—in the age of queue-able social priorities, Twitter-able status updates, and amaranthine cloud memory, keeping friends requires almost no effort at all. We have achieved Infinite Friendspace, which means we need never drift from old pals nor feel the poignant tug of passive friend-loss. It also means that even the flimsiest of attachments—the chance convention buddy, the cube-mate from the ’90s, the bar-napkin hookup—will be preserved, in perpetuity, under the flattering, flattening banner of “Friend.”