Everywhere at Once: Chef Geoff Tracy’s Data-Driven Empire
“Like most successful restaurateurs, Tracy credits two decades of experience, endless hard work, and a commitment to improving that borders on obsession. But unlike most restaurateurs, Tracy places his faith in a highly unorthodox system that confounds many of his brethren in the business, a system that invites comparisons with the corporate tech world in its devotion to data collection and with baseball’s current crop of Moneyball GMs in its reliance on metrics and efficiencies. You’ve read about artist chefs, businessmen chefs, and even CEO chefs. Meet the chef as engineer.
