The Feature

The Rise of the Professional Blogger

In early July, Laura McKenna, a widely respected and longtime blogger, argued on her site, 11D, that blogging has perceptibly changed over the six years she’s been at it. Many of blogging’s heavy hitters, she observed, have ended up “absorbed into some other professional enterprise.” Meanwhile, newer or lesser-known bloggers aren’t getting the kind of links and attention they used to, which means that “good stuff” is no longer “bubbling to the top.”