13th August 2009
Congratulations, you flobby slob, now you're a sex symbol
“Half of humanity received some much-needed assistance from an unexpected source last week. Out of the blue, Lion Bar Ice Cream leapt to the aid of men. Like maggots in a wound, they didn’t know they were helping – they thought they were just garnering some desperately needed publicity in an ice cream-unfriendly summer – but they may have contributed to saving the world’s males huge sums of money and an even greater expense of time and effort.
