17th January 2012
The Greatest Running Shoe Never Sold
“It took him eleven years, but Hann finally converted his airport research into a breakthrough sneaker patented in 2004, a shoe with an entirely different system to cushion and propel the foot. It quickly attracted the attention of fast-growing athletic brand Under Armour (UA), which spent two years and hundreds of thousands of dollars to develop it as the prospective centerpiece of the company’s first line of footwear. Hann’s shoe was scheduled to launch early this year and was poised to rock the footwear industry, but it never quite made it to market.
