9th July 2009
Praying to the Wrong God
“The history of technology is littered with good intentions, false starts and great successes that take those false starts and simply wrap them in good design.
Content owners are praying to the wrong God. In this new world, their content is valuable only in the right contextual experiences. While they worship, someone else will build that experience and invite them to sit at the table later.
(thanks, The Basement Bin)
