The Feature

How the web and the weblog have changed writing

Suppose that an idea merited 20 pages, no more and no less? A handful of long-copy magazines, such as the old New Yorker would print 20-page essays, but an author who wished his or her work to be distributed would generally be forced to cut it down to a meaningless 5-page magazine piece or add 180 pages of filler until it reached the minimum size to fit into the book distribution system.